Chrysler Group LLC Announces New Media Strategies as Social Media Marketing Agency of Record

Date: 02.11.10
PRESS RELEASE:

Auburn Hills, Mich., Feb 11, 2010 –

Chrysler Group LLC announced today that it has named New Media Strategies (NMS) as its social media marketing agency of record. NMS will develop and implement social media strategies that align with the Chrysler, Dodge, Jeep® and Ram Truck brands advertising and marketing programs.

“Social media goes beyond traditional advertising by providing a two-way conversation between the consumer and each of our Chrysler, Dodge, Jeep and Ram Truck brands,” said Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “Through our social media efforts each of the Chrysler Group brands are able to build a deeper connection with their customers, listen to what existing and potential customers are saying about the products and respond to the consumer directly.”

Headquartered in Arlington, Va., NMS established the first online brand intelligence, protection and social media engagement firm in 1999.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Ram, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Source: Chrysler Media Services